the treatment — full breakdown
Win the room
before you
shoot a frame.
Labels don't greenlight songs — they greenlight certainty. This is the exact deck format behind 47 commissioned videos: the structure, the language, and the annotations from pitches that won and lost.
- Reference board — six frames max, each with one line on what you're stealing and what you're leaving. Moodboards lose; arguments win.
- Director's note — three paragraphs: the song's truth, the image it demands, the one rule you'll never break on set.
- Scene breakdown — timecoded to the track, with coverage notes a producer can budget from directly.
- Budget wording — how to ask for the crane without saying crane: phrasing that survives the finance pass.
- Revision rounds — two rounds, defined in writing, with the sentence that protects the ending.
How commissions runTreatment, budget lock, shoot, two revision rounds, premiere kit
From the notebook —
- the song decides the lens, not the rental house
- one rule per shoot, written on the slate
- wrap is a rumor until the window shot lands
pinned above the desk ✓ live by it